If you pursue a bachelor's degree in marketing, you won't be alone. The field of study is the #11 most popular program in the country. This means there are lots of options to choose from when you decide to get your degree.
College Factual reviewed 56 schools in the Southwest Region to determine which ones were the best for bachelor's degree seekers in the field of marketing. Combined, these schools handed out 6,124 bachelor's degrees in marketing to qualified students.
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DEBUG: Checking offer "MS in Marketing - Marketing Research & Analytics" with relevance 0.7
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DEBUG: Checking offer "MS in Marketing - New Media & Communications" with relevance 0.7
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Choosing a Great Marketing School for Your Bachelor's Degree
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.
A Great Overall School
The overall quality of a bachelor's degree school is important to ensure a quality education, not just how well they do in a particular major. To account for this we consider a college's overall Best Colleges ranking which itself looks at a combination of different factors like degree completion, educational resources, student body caliber and post-graduation earnings for the school as a whole.
Early-Career Earnings
One measure we use to determine the quality of a school is to look at the average salary of bachelor's graduates during the early years of their career. That is, everyone wants their bachelor's degree to be worth something, and salaries are one measure of determining that.
Other Factors We Consider
The metrics below are just some of the other metrics that we use to determine our rankings.
Major Focus - How much a school focuses on marketing students vs. other majors.
Major Demand - The number of marketing students who choose to seek a bachelor's degree at the school.
Educational Resources - How many resources are allocated to students. These resources may include educational expenditures per student, number of students per instructor, and graduation rate among other things.
Student Debt - How easy is it for marketing to pay back their student loans after receiving their bachelor's degree.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best colleges for marketing students working on their bachelor's degree.
When choosing the right school for you, it's important to arm yourself with all the facts you can. To that end, we've created a number of major-specific rankings, including this Best Marketing Bachelor's Degree Schools in the Southwest Region list to help you make the college decision.
In addition to our rankings, you can take two colleges and compare them based on the criteria that matters most to you in our unique tool, College Combat.
Test it out when you get a chance! You may also want to bookmark the link and share it with others who are trying to make the college decision.
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DEBUG: Checking offer "BS in Business Administration - Marketing" with relevance 0.8
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DEBUG: Checking offer "BS in Marketing - Digital Marketing" with relevance 0.8
DEBUG: ✓ Offer "BS in Marketing - Digital Marketing" ACCEPTED (relevance 0.8)
DEBUG: Checking offer "BS in Marketing - Social Media Marketing" with relevance 0.7
DEBUG: ✗ Offer "BS in Marketing - Social Media Marketing" REJECTED (relevance 0.7)
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Best Schools for Bachelor’s Students to Study Marketing in the Southwest Region
Below you'll see a list of the best colleges and universities for pursuing a bachelor's degree in marketing. Only those schools that rank in the top 20% of all the schools we analyze get awarded with a place on this list.
11 Top Southwest Region Schools for a Bachelor's in Marketing
It is difficult to beat Texas A&M University - College Station if you want to pursue a bachelor's degree in marketing. Texas A&M College Station is a very large public university located in the medium-sized city of College Station.
Bachelor's recipients from the marketing degree program at Texas A&M University - College Station earn $6,648 more than the average graduate in this field shortly after graduation.
Texas Tech University is a good choice for individuals interested in a bachelor's degree in marketing. Located in the city of Lubbock, Texas Tech is a public university with a fairly large student population.
Bachelor's recipients from the marketing program at Texas Tech University get $4,956 above the average college grad in this field when they enter the workforce.
Every student pursuing a degree in a bachelor's degree in marketing needs to check out Baylor University. Located in the medium-sized city of Waco, Baylor is a private not-for-profit university with a very large student population.
Bachelor's recipients from the marketing program at Baylor University make $12,345 more than the standard college graduate with the same degree when they enter the workforce.
It is hard to beat University of Arizona if you want to pursue a bachelor's degree in marketing. University of Arizona is a very large public university located in the city of Tucson.
Marketing bachelor's degree recipients from University of Arizona receive an earnings boost of about $10,249 above the average earnings of marketing graduates.
Located in the midsize city of Tempe, ASU - Tempe is a public university with a fairly large student population.
Marketing bachelor's degree recipients from Arizona State University - Tempe get an earnings boost of around $3,859 over the average earnings of marketing graduates.
UT Austin is a very large public university located in the city of Austin.
Bachelor's recipients from the marketing program at The University of Texas at Austin earn $14,611 more than the standard college grad in this field shortly after graduation.
University of Oklahoma is a fairly large public university located in the midsize suburb of Norman.
Marketing bachelor's degree recipients from University of Oklahoma Norman Campus earn a boost of about $12,514 over the typical earnings of marketing graduates.
TCU is a fairly large private not-for-profit university located in the large city of Fort Worth.
Marketing bachelor's degree recipients from Texas Christian University earn a boost of approximately $23,680 over the average income of marketing graduates.
UT Dallas is a fairly large public university located in the midsize city of Richardson.
Marketing bachelor's degree recipients from The University of Texas at Dallas earn a boost of about $6,567 over the typical income of marketing majors.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
Here are some additional great schools for Marketing students in the Southwest Region that almost earned our Best Marketing Bachelor's Degree Schools in the Southwest Region award.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
Your choice of marketing for getting your bachelor's degree school matters. This section explores some of the factors we include in our ranking and how much they vary depending on the school you select. To make it into this list, a school must excel in the following areas.
