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College Factual  by our College Data Analytics Team
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2026 Best Value Marketing/Marketing Management, General Bachelor’s Degree Schools

544 Colleges in the United States
$23,359 Avg Student Debt
$54,424 Avg Median Earnings (10yr)
2026 Best Value Marketing/Marketing Management, General Bachelor's Degree Badge [Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) degree programs vary widely in price and payoff across the country. The schools below stand out for delivering a strong marketing/marketing management, general education at a price that pays off.

To produce this 2026 ranking, College Factual evaluated 1077 schools on the balance of cost and outcomes for marketing/marketing management, general students.

What’s on this page:

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2026 Best Value Marketing/Marketing Management, General Schools in the United States

If you want to know which schools deliver the best value for the marketing/marketing management, general degrees they offer, see the list below.

Best Value Marketing/Marketing Management, General Schools

1
University Of Florida crest
University Of Florida
Gainesville, FL

University Of Florida tops our 2026 list of the best value marketing/marketing management, general schools in the United States. Set in the city of Gainesville, University Of Florida is a very large public institution. Students from in state pay about $6,381 in tuition and fees, compared with $28,659 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $15,574 in student loans. Marketing/marketing Management, General graduates of University Of Florida earn a median of $56,454 early in their careers. That is a strong return on a $15,574 median debt. University Of Florida admits about 24% of applicants.

2

Students looking for strong value in marketing/marketing management, general will find it at Brigham Young University Idaho, which ranked #2. Located in the town of Rexburg, Brigham Young University Idaho is a very large private not-for-profit university. In-state tuition and fees average $4,800. Marketing/marketing Management, General graduates carry a median of $10,630 in student loans. Marketing/marketing Management, General graduates of Brigham Young University Idaho earn a median of $49,026 early in their careers. That is a strong return on a $10,630 median debt. Brigham Young University Idaho admits about 96% of applicants.

3

Utah Valley University came in at #3 on our 2026 list of the best value marketing/marketing management, general schools. Utah Valley University is a very large public school located in the city of Orem. The average in-state cost of tuition and fees is $6,507, while out-of-state students pay about $18,489. Typical student debt for marketing/marketing management, general graduates is $12,044. Soon after graduation, marketing/marketing management, general degree recipients from Utah Valley University generally make around $54,173. Weighed against typical debt, the earnings make a compelling case for value.

4

California State University Northridge came in at #4 on our 2026 list of the best value marketing/marketing management, general schools. Set in the city of Northridge, California State University Northridge is a very large public institution. Expect in-state tuition and fees of around $7,458, compared with $20,058 for out-of-state students. Students borrow a median of $14,000 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $37,016. Weighed against typical debt, the earnings make a compelling case for value. Roughly 93% of applicants are accepted.

5

Texas A And M University Central Texas is a great value for students pursuing a degree in marketing/marketing management, general, landing the #5 spot this year. Texas A And M University Central Texas is a mid-sized public school located in the rural area of Killeen. Students from in state pay about $7,363 in tuition and fees, while out-of-state students pay about $17,155. Students borrow a median of $23,160 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $50,370. The acceptance rate is 100%.

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University Of Washington Tacoma Campus placed #6 among the best values for marketing/marketing management, general. Located in the city of Tacoma, University Of Washington Tacoma Campus is a moderately-sized public university. In-state tuition and fees average $13,168, while out-of-state students pay about $43,404. Typical student debt for marketing/marketing management, general graduates is $15,171. Marketing/marketing Management, General graduates of University Of Washington Tacoma Campus earn a median of $51,530 early in their careers. Set against $15,171 in median debt, that is a healthy payoff. Roughly 82% of applicants are accepted.

7
Florida State University crest
Florida State University
Tallahassee, FL

Florida State University came in at #7 for value in marketing/marketing management, general this year. Located in the city of Tallahassee, Florida State University is a very large public university. Students from in state pay about $6,517 in tuition and fees, while out-of-state students pay about $21,683. Students borrow a median of $18,250 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $49,808. That is a strong return on a $18,250 median debt. Roughly 24% of applicants are accepted.

8

University Of Washington Bothell Campus ranked #8 on our 2026 list of the best value marketing/marketing management, general schools. Located in the suburb of Bothell, University Of Washington Bothell Campus is a moderately-sized public university. In-state tuition and fees average $12,919, with out-of-state students paying around $43,155. Students borrow a median of $15,171 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from University Of Washington Bothell Campus generally make around $51,530. That is a strong return on a $15,171 median debt. University Of Washington Bothell Campus admits about 91% of applicants.

9

Florida Atlantic University earned the #9 position for value in marketing/marketing management, general this year. Located in the city of Boca Raton, Florida Atlantic University is a very large public university. Students from in state pay about $4,879 in tuition and fees, with out-of-state students paying around $17,324. Typical student debt for marketing/marketing management, general graduates is $19,500. Early-career marketing/marketing management, general graduates make about $41,995. That is a strong return on a $19,500 median debt. The acceptance rate is 66%.

10

Florida International University landed the #10 spot for marketing/marketing management, general value this year. Florida International University is a very large public school located in the suburb of Miami. The average in-state cost of tuition and fees is $6,565, with out-of-state students paying around $18,964. Typical student debt for marketing/marketing management, general graduates is $18,233. Soon after graduation, marketing/marketing management, general degree recipients from Florida International University generally make around $40,839. Set against $18,233 in median debt, that is a healthy payoff. The acceptance rate is 55%.

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University Of South Florida Main Campus landed the #11 spot for marketing/marketing management, general value this year. University Of South Florida Main Campus is a very large public school located in the city of Tampa. In-state tuition and fees average $6,410, with out-of-state students paying around $17,324. Typical student debt for marketing/marketing management, general graduates is $19,431. Soon after graduation, marketing/marketing management, general degree recipients from University Of South Florida Main Campus generally make around $40,575. Set against $19,431 in median debt, that is a healthy payoff. The acceptance rate is 43%.

12

New Mexico State University Main Campus placed #12 among the best values for marketing/marketing management, general. Located in the suburb of Las Cruces, New Mexico State University Main Campus is a large public university. The average in-state cost of tuition and fees is $8,183, while out-of-state students pay about $25,307. Students borrow a median of $21,297 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $33,191. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 89%.

13

University Of Central Florida came in at #13 for value in marketing/marketing management, general this year. Set in the suburb of Orlando, University Of Central Florida is a very large public institution. In-state tuition and fees average $6,368, while out-of-state students pay about $22,467. Students borrow a median of $21,374 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of University Of Central Florida earn a median of $46,606 early in their careers. Set against $21,374 in median debt, that is a healthy payoff. The acceptance rate is 40%.

14
Cuny York College crest
Cuny York College
Jamaica, NY

Cuny York College ranked #14 on our 2026 list of the best value marketing/marketing management, general schools. Cuny York College is a moderately-sized public school located in the city of Jamaica. Expect in-state tuition and fees of around $7,358, with out-of-state students paying around $15,308. Marketing/marketing Management, General graduates carry a median of $12,573 in student loans. Early-career marketing/marketing management, general graduates make about $40,596. Set against $12,573 in median debt, that is a healthy payoff. The acceptance rate is 64%.

15

Dalton State College came in at #15 for value in marketing/marketing management, general this year. Set in the city of Dalton, Dalton State College is a moderately-sized public institution. Expect in-state tuition and fees of around $3,336, with out-of-state students paying around $10,656. Marketing/marketing Management, General graduates carry a median of $14,955 in student loans. Early-career marketing/marketing management, general graduates make about $41,654. Weighed against typical debt, the earnings make a compelling case for value.

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16

University Of North Florida came in at #16 for value in marketing/marketing management, general this year. Located in the city of Jacksonville, University Of North Florida is a large public university. Students from in state pay about $5,964 in tuition and fees, while out-of-state students pay about $19,407. Marketing/marketing Management, General graduates carry a median of $18,684 in student loans. Early-career marketing/marketing management, general graduates make about $43,720. Weighed against typical debt, the earnings make a compelling case for value. University Of North Florida admits about 53% of applicants.

17

The University Of Texas Pan American ranked #17 on our 2026 list of the best value marketing/marketing management, general schools. Located in the city of Edinburg, The University Of Texas Pan American is a very large public university. In-state tuition and fees average $9,799, compared with $19,645 for out-of-state students. Students borrow a median of $16,912 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $30,173. Weighed against typical debt, the earnings make a compelling case for value. The University Of Texas Pan American admits about 94% of applicants.

18

Florida Gulf Coast University came in at #18 for value in marketing/marketing management, general this year. Set in the suburb of Fort Myers, Florida Gulf Coast University is a large public institution. Expect in-state tuition and fees of around $6,118, compared with $25,162 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $19,375 in student loans. Early-career marketing/marketing management, general graduates make about $46,910. That is a strong return on a $19,375 median debt. Roughly 63% of applicants are accepted.

19

Weber State University ranked #19 on our 2026 list of the best value marketing/marketing management, general schools. Weber State University is a very large public school located in the city of Ogden. In-state tuition and fees average $6,557, while out-of-state students pay about $17,545. Students borrow a median of $18,076 to complete the marketing/marketing management, general program here. Soon after graduation, marketing/marketing management, general degree recipients from Weber State University generally make around $53,592. Set against $18,076 in median debt, that is a healthy payoff.

20
Bellevue College crest
Bellevue College
Bellevue, WA

Bellevue College ranked #20 on our 2026 list of the best value marketing/marketing management, general schools. Bellevue College is a large public school located in the city of Bellevue. Students from in state pay about $4,436 in tuition and fees, compared with $10,502 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $18,839. Early-career marketing/marketing management, general graduates make about $67,771. Set against $18,839 in median debt, that is a healthy payoff.

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21

The University Of West Florida placed #21 among the best values for marketing/marketing management, general. Set in the rural area of Pensacola, The University Of West Florida is a large public institution. The average in-state cost of tuition and fees is $5,776, with out-of-state students paying around $18,658. Students borrow a median of $16,647 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $36,764. That is a strong return on a $16,647 median debt. The University Of West Florida admits about 58% of applicants.

22

Suny College At Old Westbury earned the #22 position for value in marketing/marketing management, general this year. Suny College At Old Westbury is a moderately-sized public school located in the suburb of Old Westbury. Students from in state pay about $8,372 in tuition and fees, while out-of-state students pay about $18,842. Typical student debt for marketing/marketing management, general graduates is $20,274. Marketing/marketing Management, General graduates of Suny College At Old Westbury earn a median of $44,443 early in their careers. That is a strong return on a $20,274 median debt. The acceptance rate is 84%.

23

University Of Nevada Las Vegas came in at #23 for value in marketing/marketing management, general this year. Set in the city of Las Vegas, University Of Nevada Las Vegas is a very large public institution. Expect in-state tuition and fees of around $9,748, compared with $27,411 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $15,047 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from University Of Nevada Las Vegas generally make around $36,304. Weighed against typical debt, the earnings make a compelling case for value. University Of Nevada Las Vegas admits about 96% of applicants.

24

University Of Puerto Rico Rio Piedras placed #24 among the best values for marketing/marketing management, general. Set in the city of San Juan, University Of Puerto Rico Rio Piedras is a large public institution. In-state tuition and fees average $5,324. Marketing/marketing Management, General graduates carry a median of $5,500 in student loans. Marketing/marketing Management, General graduates of University Of Puerto Rico Rio Piedras earn a median of $24,881 early in their careers. That is a strong return on a $5,500 median debt. The acceptance rate is 55%.

25
Western Governors University crest
Western Governors University
Salt Lake City, UT

Western Governors University came in at #25 for value in marketing/marketing management, general this year. Set in the suburb of Salt Lake City, Western Governors University is a very large private not-for-profit institution. The average in-state cost of tuition and fees is $8,658. Typical student debt for marketing/marketing management, general graduates is $21,232. Soon after graduation, marketing/marketing management, general degree recipients from Western Governors University generally make around $52,877. Weighed against typical debt, the earnings make a compelling case for value.

Rest of the Top 50 Best Value Marketing/Marketing Management, General Schools

These schools also delivered strong value for marketing/marketing management, general this year:

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28
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30
University Of Utah crest
University Of Utah
Salt Lake City, UT
31
32
33
Purdue University Main Campus crest
Purdue University Main Campus
West Lafayette, IN
34
35
36
37
38
39
40
Western Kentucky University crest
Western Kentucky University
Bowling Green, KY
41
42
43
44
45
46
47
48
49
50

Rest of the Top 15% Best Value Marketing/Marketing Management, General Schools

These institutions also earned high marks for marketing/marketing management, general value:

Rank College Location
#51 University Of Minnesota Crookston Crookston, MN Full Report
#52 Middle Tennessee State University Murfreesboro, TN Full Report
#53 Brigham Young University Provo Provo, UT Full Report
#54 The University Of Texas At San Antonio San Antonio, TX Full Report
#55 North Carolina A And T State University Greensboro, NC Full Report
#56 Washington State University Pullman, WA Full Report
#57 West Virginia University Morgantown, WV Full Report
#58 Augustana College Illinois Rock Island, IL Full Report
#59 University Of Mississippi Main Campus University, MS Full Report
#60 The University Of Tennessee At Chattanooga Chattanooga, TN Full Report
#61 University Of Illinois At Urbana Champaign Champaign, IL Full Report
#62 Purdue University Northwest Hammond, IN Full Report
#63 Southern Utah University Cedar City, UT Full Report
#64 Louisiana State University Shreveport Shreveport, LA Full Report
#65 New Jersey City University Jersey City, NJ Full Report
#66 University Of Wisconsin Green Bay Green Bay, WI Full Report
#67 University Of Maryland College Park College Park, MD Full Report
#68 University Of Houston Houston, TX Full Report
#69 Portland State University Portland, OR Full Report
#70 Rhode Island College Providence, RI Full Report
#71 University Of North Alabama Florence, AL Full Report
#72 The University Of Texas At El Paso El Paso, TX Full Report
#73 University Of Southern Maine Portland, ME Full Report
#74 University Of Southern Indiana Evansville, IN Full Report
#75 National University College Bayamon Bayamon, PR Full Report
#76 Ferris State University Big Rapids, MI Full Report
#77 Louisiana Tech University Ruston, LA Full Report
#78 The University Of Tennessee Martin Martin, TN Full Report
#79 University Of Puerto Rico Bayamon Bayamon, PR Full Report
#80 Saint Xavier University Chicago, IL Full Report
#81 Indiana State University Terre Haute, IN Full Report
#82 Texas A And M University Commerce Commerce, TX Full Report

Honorable Mentions

A few more high-value marketing/marketing management, general schools worth a look:

Rank College Location
#83 Kean University Union, NJ Full Report
#84 Western Carolina University Cullowhee, NC Full Report
#85 Western Illinois University Macomb, IL Full Report
#86 Christian Brothers University Memphis, TN Full Report
#87 Oakland University Rochester Hills, MI Full Report
#88 University Of North Texas Denton, TX Full Report
#89 Eastern Washington University Cheney, WA Full Report
#90 University Of Louisiana Monroe Monroe, LA Full Report
#91 University Of Northern Iowa Cedar Falls, IA Full Report
#92 University Of North Carolina At Charlotte Charlotte, NC Full Report
#93 University Of Wisconsin Madison Madison, WI Full Report
#94 University Of Hawaii At Manoa Honolulu, HI Full Report
#95 Arkansas Tech University Russellville, AR Full Report
#96 Youngstown State University Youngstown, OH Full Report
#97 University Of Arizona Tucson, AZ Full Report
#98 University Of Wisconsin Stevens Point Stevens Point, WI Full Report
#99 Morehead State University Morehead, KY Full Report
#100 Northern Arizona University Flagstaff, AZ Full Report
#101 University Of Puerto Rico Aguadilla Aguadilla, PR Full Report
#102 Inter American University Of Puerto Rico Ponce Mercedita, PR Full Report
#103 The University Of Texas At Tyler Tyler, TX Full Report
#104 Midwestern State University Wichita Falls, TX Full Report
#105 Universidad Metropolitana San Juan, PR Full Report
#106 Texas A And M University Kingsville Kingsville, TX Full Report
#107 University Of Idaho Moscow, ID Full Report
#108 Saint Cloud State University Saint Cloud, MN Full Report
#109 Wichita State University Wichita, KS Full Report

Other Marketing/Marketing Management, General Degree Levels

Explore the best-value marketing/marketing management, general schools at other degree levels:

All Degree Levels in Marketing/Marketing Management, General
Associate's Degrees in Marketing/Marketing Management, General
Master's Degrees in Marketing/Marketing Management, General
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Notes and References

This list is compiled by College Factual (MF_RANKING_2025), 2026 edition. Schools are scored on the balance of cost (tuition and student debt) against student outcomes (post-graduation earnings) — a measure of return on investment, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).

Ranking method: College Major Best Value · 1077 schools evaluated.

*Averages shown above reflect the top 544 ranked schools only.

More about our data sources and methodologies.

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