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2026 Best Value Marketing/Marketing Management, General Master’s Degree Schools

47 Colleges in the United States
$23,016 Avg Student Debt
$64,050 Avg Median Earnings (10yr)
2026 Best Value Marketing/Marketing Management, General Master's Degree Badge [Marketing/Marketing Management, General](/majors/business-management-marketing-sales/marketing/marketing-marketing-management-general/) degree programs vary widely in price and payoff across the country. A high-value program keeps cost low while graduates go on to earn well.

For its 2026 best-value ranking, College Factual looked at 1077 schools to find the best return on investment for marketing/marketing management, general students.

What’s on this page:

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2026 Best Value Marketing/Marketing Management, General Schools in the United States

Below are the schools that deliver the strongest value in marketing/marketing management, general, balancing cost against outcomes.

Best Value Marketing/Marketing Management, General Schools

1

Cuny Bernard M Baruch College earned the #1 spot for value among marketing/marketing management, general schools in the United States. Cuny Bernard M Baruch College is a very large public school located in the city of New York. The average in-state cost of tuition and fees is $7,464, while out-of-state students pay about $15,414. Marketing/marketing Management, General graduates carry a median of $11,691 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Cuny Bernard M Baruch College generally make around $61,459. Set against $11,691 in median debt, that is a healthy payoff. Cuny Bernard M Baruch College admits about 48% of applicants.

2

Students looking for strong value in marketing/marketing management, general will find it at Florida International University, which ranked #2. Set in the suburb of Miami, Florida International University is a very large public institution. Expect in-state tuition and fees of around $6,565, compared with $18,964 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $18,233. Early-career marketing/marketing management, general graduates make about $62,135. Set against $18,233 in median debt, that is a healthy payoff. The acceptance rate is 55%.

3

A rank of #3 makes University Of South Florida Main Campus one of the best values for marketing/marketing management, general. Set in the city of Tampa, University Of South Florida Main Campus is a very large public institution. The average in-state cost of tuition and fees is $6,410, while out-of-state students pay about $17,324. Students borrow a median of $19,431 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $59,323. Set against $19,431 in median debt, that is a healthy payoff. The acceptance rate is 43%.

4
Western Governors University crest
Western Governors University
Salt Lake City, UT

Western Governors University is a great value for students pursuing a degree in marketing/marketing management, general, landing the #4 spot this year. Western Governors University is a very large private not-for-profit school located in the suburb of Salt Lake City. Expect in-state tuition and fees of around $8,658. Typical student debt for marketing/marketing management, general graduates is $21,232. Early-career marketing/marketing management, general graduates make about $52,877. Weighed against typical debt, the earnings make a compelling case for value.

5

University Of Illinois At Chicago is a great value for students pursuing a degree in marketing/marketing management, general, landing the #5 spot this year. University Of Illinois At Chicago is a very large public school located in the city of Chicago. The average in-state cost of tuition and fees is $15,949, compared with $32,009 for out-of-state students. Students borrow a median of $18,750 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of University Of Illinois At Chicago earn a median of $42,782 early in their careers. Set against $18,750 in median debt, that is a healthy payoff. University Of Illinois At Chicago admits about 77% of applicants.

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Northern Illinois University earned the #6 position for value in marketing/marketing management, general this year. Set in the suburb of Dekalb, Northern Illinois University is a large public institution. Students from in state pay about $13,060 in tuition and fees. Typical student debt for marketing/marketing management, general graduates is $23,875. Marketing/marketing Management, General graduates of Northern Illinois University earn a median of $51,137 early in their careers. That is a strong return on a $23,875 median debt. Roughly 70% of applicants are accepted.

7

University Of Houston ranked #7 on our 2026 list of the best value marketing/marketing management, general schools. Set in the city of Houston, University Of Houston is a very large public institution. Expect in-state tuition and fees of around $9,717, compared with $22,547 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $17,370 in student loans. Marketing/marketing Management, General graduates of University Of Houston earn a median of $55,728 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. University Of Houston admits about 74% of applicants.

8

National University College Bayamon ranked #8 on our 2026 list of the best value marketing/marketing management, general schools. Located in the city of Bayamon, National University College Bayamon is a very large private for-profit university. In-state tuition and fees average $12,723, compared with $13,886 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $14,583 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from National University College Bayamon generally make around $28,047. Set against $14,583 in median debt, that is a healthy payoff.

9

University Of Illinois At Urbana Champaign came in at #9 for value in marketing/marketing management, general this year. University Of Illinois At Urbana Champaign is a very large public school located in the city of Champaign. The average in-state cost of tuition and fees is $18,267, while out-of-state students pay about $40,096. Marketing/marketing Management, General graduates carry a median of $20,000 in student loans. Early-career marketing/marketing management, general graduates make about $70,715. That is a strong return on a $20,000 median debt. Roughly 42% of applicants are accepted.

10

Texas A And M University Commerce came in at #10 for value in marketing/marketing management, general this year. Set in the town of Commerce, Texas A And M University Commerce is a large public institution. Expect in-state tuition and fees of around $10,026, compared with $22,326 for out-of-state students. Students borrow a median of $23,796 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of Texas A And M University Commerce earn a median of $62,510 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. Roughly 92% of applicants are accepted.

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11

University Of Hawaii At Manoa landed the #11 spot for marketing/marketing management, general value this year. University Of Hawaii At Manoa is a very large public school located in the city of Honolulu. In-state tuition and fees average $12,186, with out-of-state students paying around $34,218. Students borrow a median of $19,500 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of University Of Hawaii At Manoa earn a median of $34,383 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 87%.

12

Western Carolina University landed the #12 spot for marketing/marketing management, general value this year. Set in the town of Cullowhee, Western Carolina University is a large public institution. In-state tuition and fees average $4,630, compared with $8,630 for out-of-state students. Students borrow a median of $23,508 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $33,197. Set against $23,508 in median debt, that is a healthy payoff. The acceptance rate is 82%.

13

University Of Wisconsin Madison came in at #13 for value in marketing/marketing management, general this year. University Of Wisconsin Madison is a very large public school located in the city of Madison. In-state tuition and fees average $11,603, while out-of-state students pay about $42,103. Typical student debt for marketing/marketing management, general graduates is $20,500. Early-career marketing/marketing management, general graduates make about $117,372. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 45%.

14

University Of Minnesota Twin Cities placed #14 among the best values for marketing/marketing management, general. University Of Minnesota Twin Cities is a very large public school located in the city of Minneapolis. Students from in state pay about $17,214 in tuition and fees, with out-of-state students paying around $38,362. Typical student debt for marketing/marketing management, general graduates is $22,750. Soon after graduation, marketing/marketing management, general degree recipients from University Of Minnesota Twin Cities generally make around $59,609. Weighed against typical debt, the earnings make a compelling case for value. University Of Minnesota Twin Cities admits about 80% of applicants.

15

University Of Wisconsin Whitewater landed the #15 spot for marketing/marketing management, general value this year. Located in the town of Whitewater, University Of Wisconsin Whitewater is a large public university. In-state tuition and fees average $8,616, compared with $18,716 for out-of-state students. Students borrow a median of $26,000 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $47,664. Weighed against typical debt, the earnings make a compelling case for value. Roughly 86% of applicants are accepted.

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16

Fairleigh Dickinson University Metropolitan Campus came in at #16 for value in marketing/marketing management, general this year. Set in the suburb of Teaneck, Fairleigh Dickinson University Metropolitan Campus is a moderately-sized private not-for-profit institution. Students from in state pay about $37,010 in tuition and fees. Marketing/marketing Management, General graduates carry a median of $25,000 in student loans. Soon after graduation, marketing/marketing management, general degree recipients from Fairleigh Dickinson University Metropolitan Campus generally make around $33,954. Set against $25,000 in median debt, that is a healthy payoff. Fairleigh Dickinson University Metropolitan Campus admits about 91% of applicants.

17

University Of Sacred Heart ranked #17 on our 2026 list of the best value marketing/marketing management, general schools. University Of Sacred Heart is a moderately-sized private not-for-profit school located in the city of Santurce. Expect in-state tuition and fees of around $6,410. Marketing/marketing Management, General graduates carry a median of $14,493 in student loans. Marketing/marketing Management, General graduates of University Of Sacred Heart earn a median of $45,928 early in their careers. Weighed against typical debt, the earnings make a compelling case for value. The acceptance rate is 58%.

18

Texas State University San Marcos earned the #18 position for value in marketing/marketing management, general this year. Located in the city of San Marcos, Texas State University San Marcos is a very large public university. In-state tuition and fees average $11,450, while out-of-state students pay about $22,930. Marketing/marketing Management, General graduates carry a median of $21,500 in student loans. Early-career marketing/marketing management, general graduates make about $48,072. That is a strong return on a $21,500 median debt. Roughly 89% of applicants are accepted.

19

University Of Kentucky earned the #19 position for value in marketing/marketing management, general this year. University Of Kentucky is a very large public school located in the city of Lexington. Expect in-state tuition and fees of around $13,502, compared with $34,140 for out-of-state students. Marketing/marketing Management, General graduates carry a median of $24,225 in student loans. Marketing/marketing Management, General graduates of University Of Kentucky earn a median of $48,100 early in their careers. Set against $24,225 in median debt, that is a healthy payoff. Roughly 93% of applicants are accepted.

20
University Of Arkansas crest
University Of Arkansas
Fayetteville, AR

University Of Arkansas earned the #20 position for value in marketing/marketing management, general this year. Set in the city of Fayetteville, University Of Arkansas is a very large public institution. Students from in state pay about $10,104 in tuition and fees, while out-of-state students pay about $29,966. Marketing/marketing Management, General graduates carry a median of $21,500 in student loans. Early-career marketing/marketing management, general graduates make about $50,045. Set against $21,500 in median debt, that is a healthy payoff. University Of Arkansas admits about 74% of applicants.

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21

The University Of Tennessee earned the #21 position for value in marketing/marketing management, general this year. The University Of Tennessee is a very large public school located in the city of Knoxville. Students from in state pay about $13,812 in tuition and fees, with out-of-state students paying around $33,256. Students borrow a median of $19,500 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of The University Of Tennessee earn a median of $46,896 early in their careers. Set against $19,500 in median debt, that is a healthy payoff. Roughly 42% of applicants are accepted.

22

Georgia State University ranked #22 on our 2026 list of the best value marketing/marketing management, general schools. Located in the city of Atlanta, Georgia State University is a very large public university. Students from in state pay about $8,664 in tuition and fees, with out-of-state students paying around $24,840. Students borrow a median of $25,000 to complete the marketing/marketing management, general program here. Early-career marketing/marketing management, general graduates make about $72,243. That is a strong return on a $25,000 median debt. Georgia State University admits about 55% of applicants.

23
Stony Brook University crest
Stony Brook University
Stony Brook, NY

Stony Brook University came in at #23 for value in marketing/marketing management, general this year. Located in the suburb of Stony Brook, Stony Brook University is a very large public university. In-state tuition and fees average $10,931, compared with $32,741 for out-of-state students. Typical student debt for marketing/marketing management, general graduates is $20,537. Early-career marketing/marketing management, general graduates make about $64,488. That is a strong return on a $20,537 median debt. The acceptance rate is 49%.

24

East Tennessee State University landed the #24 spot for marketing/marketing management, general value this year. Set in the city of Johnson City, East Tennessee State University is a large public institution. The average in-state cost of tuition and fees is $10,216, while out-of-state students pay about $13,726. Students borrow a median of $21,819 to complete the marketing/marketing management, general program here. Marketing/marketing Management, General graduates of East Tennessee State University earn a median of $35,632 early in their careers. That is a strong return on a $21,819 median debt. The acceptance rate is 86%.

25
Goldey Beacom College crest
Goldey Beacom College
Wilmington, DE

Goldey Beacom College ranked #25 on our 2026 list of the best value marketing/marketing management, general schools. Goldey Beacom College is a small private not-for-profit school located in the suburb of Wilmington. Students from in state pay about $14,940 in tuition and fees. Typical student debt for marketing/marketing management, general graduates is $20,743. Marketing/marketing Management, General graduates of Goldey Beacom College earn a median of $57,634 early in their careers. Set against $20,743 in median debt, that is a healthy payoff. Roughly 84% of applicants are accepted.

Rest of the Top 50 Best Value Marketing/Marketing Management, General Schools

These schools also delivered strong value for marketing/marketing management, general this year:

26
27
28
Aurora University crest
Aurora University
Aurora, IL
29
30
31
32
33
La Salle University crest
La Salle University
Philadelphia, PA
34
35
Clemson University crest
Clemson University
Clemson, SC
36
37
38
Tiffin University crest
Tiffin University
Tiffin, OH
39
Molloy College crest
Molloy College
Rockville Centre, NY
40
Wagner College crest
Wagner College
Staten Island, NY
41
42
43
Seton Hall University crest
Seton Hall University
South Orange, NJ
44
Temple University crest
Temple University
Philadelphia, PA
45
Depaul University crest
Depaul University
Chicago, IL
46
Bellevue University crest
Bellevue University
Bellevue, NE
47
Stonehill College crest
Stonehill College
Easton, MA
48
49
Liberty University crest
Liberty University
Lynchburg, VA
50
University Of Pennsylvania crest
University Of Pennsylvania
Philadelphia, PA

Other Marketing/Marketing Management, General Degree Levels

Looking for a different degree level? Compare best-value Marketing/Marketing Management, General rankings across degree levels:

All Degree Levels in Marketing/Marketing Management, General
Associate's Degrees in Marketing/Marketing Management, General
Bachelor's Degrees in Marketing/Marketing Management, General
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Notes and References

The ranking above is published by College Factual (MF_RANKING_2025), 2026 edition. The methodology weighs the cost of a degree against the earnings graduates go on to achieve, drawn primarily from the U.S. Department of Education (IPEDS and College Scorecard).

Ranking method: College Major Best Value · 1077 schools evaluated.

*Averages shown above reflect the top 47 ranked schools only.

More about our data sources and methodologies.

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