Ranked #11 in popularity, marketing is one of the most sought-after bachelor's degree programs in the nation. This makes choosing the right school a hard decision.
For its 2025 ranking, College Factual looked at 558 schools in the United States to determine which ones were the best for marketing students pursuing a bachelor's degree. When you put them all together, these colleges and universities awarded 44,531 bachelor's degrees in marketing during the <nil> academic year.
DEBUG: Checking offer "Marketing (I Have a HS Diploma or Associate Degree)" with relevance 1
DEBUG: ✓ Offer "Marketing (I Have a HS Diploma or Associate Degree)" ACCEPTED (relevance 1)
DEBUG: Checking offer "Marketing (I Have a HS Diploma or Associate Degree)" with relevance 1
DEBUG: ✓ Offer "Marketing (I Have a HS Diploma or Associate Degree)" ACCEPTED (relevance 1)
DEBUG: Checking offer "Marketing (I Have a Bachelors)" with relevance 1
DEBUG: ✓ Offer "Marketing (I Have a Bachelors)" ACCEPTED (relevance 1)
DEBUG: Checking offer "MBA - Marketing (I Have a Bachelors)" with relevance 1
DEBUG: ✓ Offer "MBA - Marketing (I Have a Bachelors)" ACCEPTED (relevance 1)
DEBUG: Checking offer "AS in Marketing" with relevance 1
DEBUG: ✓ Offer "AS in Marketing" ACCEPTED (relevance 1)
DEBUG: Checking offer "BS in Marketing" with relevance 1
DEBUG: ✓ Offer "BS in Marketing" ACCEPTED (relevance 1)
DEBUG: Checking offer "MBA in Marketing" with relevance 1
DEBUG: ✓ Offer "MBA in Marketing" ACCEPTED (relevance 1)
DEBUG: Checking offer "MS in Marketing" with relevance 1
DEBUG: ✓ Offer "MS in Marketing" ACCEPTED (relevance 1)
DEBUG: Checking offer "BS in Business Administration - Marketing" with relevance 0.8
DEBUG: ✓ Offer "BS in Business Administration - Marketing" ACCEPTED (relevance 0.8)
DEBUG: Checking offer "BS in Marketing - Digital Marketing" with relevance 0.8
DEBUG: ✓ Offer "BS in Marketing - Digital Marketing" ACCEPTED (relevance 0.8)
DEBUG: Checking offer "MS in Marketing - Digital Marketing" with relevance 0.8
DEBUG: ✓ Offer "MS in Marketing - Digital Marketing" ACCEPTED (relevance 0.8)
DEBUG: Checking offer "Social Media Marketing (I Have a Bachelors)" with relevance 0.7
DEBUG: ✗ Offer "Social Media Marketing (I Have a Bachelors)" REJECTED (relevance 0.7)
DEBUG: Checking offer "BS in Marketing - Social Media Marketing" with relevance 0.7
DEBUG: ✗ Offer "BS in Marketing - Social Media Marketing" REJECTED (relevance 0.7)
DEBUG: Checking offer "MS in Marketing - Marketing Research & Analytics" with relevance 0.7
DEBUG: ✗ Offer "MS in Marketing - Marketing Research & Analytics" REJECTED (relevance 0.7)
DEBUG: Checking offer "MS in Marketing - New Media & Communications" with relevance 0.7
DEBUG: ✗ Offer "MS in Marketing - New Media & Communications" REJECTED (relevance 0.7)
DEBUG: Checking offer "MS in Marketing - Social Media Marketing" with relevance 0.7
DEBUG: ✗ Offer "MS in Marketing - Social Media Marketing" REJECTED (relevance 0.7)
DEBUG: relevant_offers count = 11
DEBUG: relevant_offers > 0, checking for ESYOH offers
DEBUG: ESYOH filtering - found 4 ESYOH offers with relevance >= 0.8
DEBUG: esyoh_offers count = 4
DEBUG: ESYOH offers found, rendering ESYOH widget
DEBUG: most_relevant_only = true, filtering for most relevant
DEBUG: Found 4 offers with relevance >= 1.0
Choosing a Great Marketing School for Your Bachelor's Degree
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. When choosing a school we recommend considering some of the following factors:
Quality Overall Is Important
A school that excels in educating for a particular major and degree level must be a great school overall as well. To make it into this list a school must rank well in our overall Best Colleges ranking. This ranking considered factors such as graduation rates, overall graduate earnings and other educational resources to identify great colleges and universities.
Average Earnings
To determine the overall quality of a graduate school, one factor we look at is the average early-career salary of those receiving their bachelor's degree from the school. This is because one of the main reasons people pursue their bachelor's degree is to enable themselves to find better-paying positions.
Other Factors We Consider
In addition to the above, you should consider some of the following factors:
Major Focus - How many resources a school devotes to marketing students as compared to other majors.
Major Demand - How many other marketing students want to attend this school to pursue a bachelor's degree.
Educational Resources - The amount of money and other resources allocated to students while they are pursuing their degree. These resources include such things as number of students per instructor and education expenditures per student.
Student Debt - How much debt marketing students go into to obtain their bachelor's degree and how well they are able to pay back that debt.
Accreditation - Whether a school is regionally accredited and/or accredited by a recognized marketing related body.
Our full ranking methodology documents in more detail how we consider these factors to identify the best schools for marketing students working on their bachelor's degree.
Since the program you select can have a significant impact on your future, we've developed a number of rankings, including this Best Marketing Bachelor's Degree Schools list, to help you choose the best school for you.
In addition to College Factual's rankings, you may want to take a look at College Combat, our unique tool that lets you pit your favorite schools head-to-head and compare how they rate on factors that most interest you.
When you have some time, check it out - you may want to bookmark the link so you don't forget it.
DEBUG: Raw major_slug = "business-management-marketing-sales//marketing"
DEBUG: Checking offer "Marketing (I Have a HS Diploma or Associate Degree)" with relevance 1
DEBUG: ✓ Offer "Marketing (I Have a HS Diploma or Associate Degree)" ACCEPTED (relevance 1)
DEBUG: Checking offer "BS in Marketing" with relevance 1
DEBUG: ✓ Offer "BS in Marketing" ACCEPTED (relevance 1)
DEBUG: Checking offer "BS in Business Administration - Marketing" with relevance 0.8
DEBUG: ✓ Offer "BS in Business Administration - Marketing" ACCEPTED (relevance 0.8)
DEBUG: Checking offer "BS in Marketing - Digital Marketing" with relevance 0.8
DEBUG: ✓ Offer "BS in Marketing - Digital Marketing" ACCEPTED (relevance 0.8)
DEBUG: Checking offer "BS in Marketing - Social Media Marketing" with relevance 0.7
DEBUG: ✗ Offer "BS in Marketing - Social Media Marketing" REJECTED (relevance 0.7)
DEBUG: relevant_offers count = 4
DEBUG: relevant_offers > 0, checking for ESYOH offers
DEBUG: ESYOH filtering - found 1 ESYOH offers with relevance >= 0.8
DEBUG: esyoh_offers count = 1
DEBUG: ESYOH offers found, rendering ESYOH widget
DEBUG: most_relevant_only = true, filtering for most relevant
DEBUG: Found 1 offers with relevance >= 1.0
ADBLOCK #171
Best Schools for Bachelor’s Students to Study Marketing in the United States
Learn about the top ranked colleges and universities for marketing students seeking a a bachelor's degree. Only those schools that rank in the top 20% of all the schools we analyze get awarded with a place on this list.
University of Pennsylvania is a great decision for students pursuing a bachelor's degree in marketing. Located in the city of Philadelphia, UPenn is a private not-for-profit university with a fairly large student population.
Those marketing students who get their bachelor's degree from University of Pennsylvania earn $37,015 more than the typical marketing student.
Any student who is interested in a bachelor's degree in marketing has to look into Washington University in St Louis. Located in the large suburb of Saint Louis, WUSTL is a private not-for-profit university with a large student population.
Those marketing students who get their bachelor's degree from Washington University in St Louis earn $25,281 more than the standard marketing grad.
University of Wisconsin - Madison is a great choice for students interested in a bachelor's degree in marketing. Located in the city of Madison, UW - Madison is a public university with a fairly large student population.
Those marketing students who get their bachelor's degree from University of Wisconsin - Madison make $19,686 more than the average marketing student.
It's difficult to beat University of Illinois at Urbana-Champaign if you wish to pursue a bachelor's degree in marketing. Located in the small city of Champaign, UIUC is a public university with a very large student population.
Marketing bachelor's degree recipients from University of Illinois at Urbana-Champaign receive an earnings boost of about $23,735 above the typical income of marketing majors.
Located in the large city of Minneapolis, UMN Twin Cities is a public university with a very large student population.
Those marketing students who get their bachelor's degree from University of Minnesota - Twin Cities make $14,071 more than the standard marketing student.
Located in the midsize city of College Station, Texas A&M College Station is a public university with a fairly large student population.
Those marketing students who get their bachelor's degree from Texas A&M University - College Station receive $5,927 more than the average marketing student.
Located in the city of Washington, Georgetown is a private not-for-profit university with a very large student population.
Bachelor's recipients from the marketing degree program at Georgetown University earn $29,281 more than the standard college graduate in this field shortly after graduation.
Located in the large suburb of Notre Dame, Notre Dame is a private not-for-profit university with a fairly large student population.
Bachelor's recipients from the marketing degree program at University of Notre Dame get $18,368 more than the average graduate with the same degree shortly after graduation.
Fairfield U is a medium-sized private not-for-profit university located in the large suburb of Fairfield.
Bachelor's recipients from the marketing major at Fairfield University earn $8,353 above the standard college grad with the same degree when they enter the workforce.
Bentley is a moderately-sized private not-for-profit university located in the small city of Waltham.
Bachelor's recipients from the marketing degree program at Bentley University make $14,909 more than the average graduate with the same degree when they enter the workforce.
UMCP is a very large public university located in the large suburb of College Park.
Those marketing students who get their bachelor's degree from University of Maryland - College Park make $16,040 more than the typical marketing graduate.
Ohio State is a very large public university located in the large city of Columbus.
Marketing bachelor's degree recipients from Ohio State University - Main Campus receive an earnings boost of approximately $10,927 over the typical income of marketing majors.
Located in the city of Saint Paul, UST MN is a private not-for-profit university with a medium-sized student population.
Marketing bachelor's degree recipients from University of St Thomas Minnesota get an earnings boost of approximately $5,025 over the typical income of marketing graduates.
Located in the large suburb of Villanova, Villanova is a private not-for-profit university with a fairly large student population.
Bachelor's recipients from the marketing major at Villanova University make $24,095 above the standard college grad in this field shortly after graduation.
Miami University - Oxford is a large public university located in the fringe town of Oxford.
Marketing bachelor's degree recipients from Miami University - Oxford get an earnings boost of around $13,505 over the average earnings of marketing graduates.
Located in the large city of Seattle, UW Seattle is a public university with a very large student population.
Those marketing students who get their bachelor's degree from University of Washington - Seattle Campus receive $5,992 more than the average marketing graduate.
Increase revenue for your organization when you learn to incorporate targeted digital strategies and real-time analytics into your overall marketing plans. The BS in Marketing with a concentration in Digital Marketing teaches the fundamentals that can give you the edge in this dynamic field.
Gain an in-depth understanding of today's constantly evolving social media world with this specialized online bachelor's from Southern New Hampshire University.
This section shows the rest of the colleges awarded a Best Marketing Bachelor's Degree Schools badge.
Showing in this list means the school was ranked in the top 20% of the 558 different United States marketing schools we analyzed.
These are some additional schools worth mentioning that are also great but just didn't quite make the cut to earn our top Best Marketing Bachelor's Degree Schools award.
The bars on the spread charts above show the distribution of the schools on this list +/- one standard deviation from the mean.
The Integrated Postsecondary Education Data System (IPEDS) from the National Center for Education Statistics (NCES), a branch of the U.S. Department of Education (DOE) serves as the core of the rest of our data about colleges.
Some other college data, including much of the graduate earnings data, comes from the U.S. Department of Education’s (College Scorecard).
The marketing bachelor's degree program you select can have a big impact on your future. Important measures of a quality marketing program can vary widely even among the top schools. When choosing a school we recommend considering some of the following factors:
